When we were asked by our friend and collaborator Nick
Smith to redesign his identity and collateral, we were keen
to differentiate him from the competition. Avoiding imagery
that might date over time, we focused on the familiarity of
the name ‘Smith’ to create a striking typographic mark which,
when applied to stationery items using a variety of foils,
varnishes and unusual paper stocks, ensured a memorable
result whenever he used them.